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DISCERNING DATA

A Faegre Drinker Blog Covering the Latest in Privacy, Cybersecurity and Data Strategy

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Here Come the Proposed CCPA Regulations We’ve All Been Waiting For

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After a long wait, the California Attorney General’s (AG) office held a news conference on October 10, 2019, and published proposed regulations implementing the California Consumer Privacy Act (CCPA). Companies gearing up for CCPA’s January 1, 2020, effective date should quickly review and assess the proposed regulations’ potential effects on their operations and consider attending upcoming public hearings or submitting public comments by December 6, 2019.

As we described previously, the AG’s rulemaking process has primarily focused on the issues on which the CCPA explicitly requires the AG to adopt implementing regulations. Thus, the newly proposed regulations cover:

  • Specific procedural requirements related to consumers’ requests to optout of the sale of their personal information;
  • The manner in which businesses are required to provide easily understandable notices (notice at collection, notice of the right to opt out of sale, and notice regarding financial incentive offerings) to consumers;
  • Rules governing a business’s response to consumer requests for information or requests for deletion, as well as mechanisms to verify the identity of individuals making requests;
    Additional requirements on obtaining parental authorization or valid consent from minors;
  • Additional restrictions on service providers’ processing of personal information; and
  • Specific recordkeeping requirements.

In conjunction with the public comment period, the AG has also announced four upcoming public hearings in major California cities. A copy of the schedule can be found here. Interested parties should take advantage of this opportunity and register in advance.

Drinker Biddle is holding a half-day CLE seminar, Understanding the CCPA and Avoiding Its Pitfalls, on October 30, which will cover these regulatory developments.

The material contained in this communication is informational, general in nature and does not constitute legal advice. The material contained in this communication should not be relied upon or used without consulting a lawyer to consider your specific circumstances. This communication was published on the date specified and may not include any changes in the topics, laws, rules or regulations covered. Receipt of this communication does not establish an attorney-client relationship. In some jurisdictions, this communication may be considered attorney advertising.

About the Author: Laura Phillips

Laura Phillips leads the firm’s telecommunications & mass media team. She counsels technology entrepreneurs and represents these clients on issues related to the development of new technologies. View Laura's full bio on the Faegre Drinker website.

About the Author: Peter Blenkinsop

Peter Blenkinsop advises clients on regulatory compliance, focusing on two distinct but overlapping areas: (i) information privacy and data protection, and (ii) medical research. View Peter's full bio on the Faegre Drinker website.

About the Author: Qiusi Newcom

Qiusi Y. Newcom is an associate in the firm's government & regulatory affairs practice. Read Qiusi's full bio on the Faegre Drinker website.

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October 16, 2019
Written by: Laura Phillips, Peter Blenkinsop and Qiusi Newcom
Category: CCPA
Tags: AG rulemaking, CCPA, regulatory developments

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